Graphic+Design+2009-10

10.In your opinion what project did you feel could have been omitted. Please explain why. (4pts)
==11.Explain your feeling about the class over all. Please write at least one positive and one negative aspect of the course. Please be honest you will not be penalized for negative comments. (4pts) == = = = = = = = media type="youtube" key="WTeO0lf_CV0" height="385" width="480" = =media type="youtube" key="QyvHDUaB5gM" height="422" width="528" align="center" media type="youtube" key="GZ0W-_9gTH8" height="307" width="512" = Websites for branding and logo design [] (lots of logos) [] [] [] [] (be sure to check out there links to other sites)

=Creating a Visual Identity=

“For a brand to be successful it must first differentiate itself from the competition in the minds of consumers and this difference must be relevant. Most important, however, whatever it is that makes it different or relevant must be simple to understand—to both the people inside the brand organization and the people outside.” Allen P. Adamson

Rosie Kouri Popcorn vendor- Contact will be phone(will be provided if needed), rotoko2@aol.com, and or in house
=Project Due Date: May 10th=

=Branding Project End Products:= • Logo (Symbol and or Lettermark) • Combination Mark or Logotype • 2 sided Business card • Letter Head / Envelope
 * Mock Website - Welcome page and one other

**Questions for Clients**
• Name of Company • Address, Phone #, Fax, Contact name, Website address • What is the company’s mission statement? • Explain the main services of the company. • Who are your target customers? • What words best describe your company? • Is there any certain color(s) that represent the company? If so does this color need to remain? If not the chart below may help choose some colors for their visual identity.



• Is there a preexisting logo? If so does the new logo need to include the old symbol or lettermark • What images would best represent the company.

**Content Elements**
The content of your letterhead consists of any information about your company that your client wants included on your letterhead. The main purpose of your letterhead is to provide information about your company. The content should include the following elements that are applicable to your company. • Logo • Company name and address • Contact name • Phone numbers • Fax numbers(if applies) • E-mail address • Slogan (optional) Do not include any unnecessary information. The letterhead should not look overcrowded and should leave plenty of space for the letter itself.

Websites for letterhead and business card layouts [] (30 different choices) [] [] [] [] []

=Website Content= As a designer your goal is to DESIGN not create a working website. The list below must be included on your main page. To design your web page you may use photoshop, illustrator and or a website generator (such as wix) • Logo • Company name and address • Contact name • Phone numbers • Fax numbers(if applies) • E-mail address • Slogan (optional)
 * Must have at least three subpages

The basic elements of webpage layout
If you follow certain basic rules for your webpage layouts both you and your visitor will be happy. [|Balance] the webpage with your text and graphics. Create a focal point or center of interest on everyone of your webpages. Pay particular attention to the balance of your [|webpage layouts]. Be familiar with the [|hotspots] on your webpages.

Stay consistent with the following rules of page layout and your website will take on a professional appearance.
 * [[image:http://www.rocketface.com/images/unbalanced_webpage_icon.gif width="64" height="46" align="left" caption="Unbalanced Webpage Layout" link="http://www.rocketface.com/organize_website/unbalanced_layout.html"]] || [|**1) Unbalanced Layout**] - How the layout of your webpage affects its appearance and gains or loses the approval of your visitors. ||
 * [[image:http://www.rocketface.com/images/balanced_webpage_icon.gif width="64" height="46" align="left" caption="Balanced Webpage Layout" link="http://www.rocketface.com/organize_website/balanced_webpage.html"]] || [|**2) Balanced Webpage**] - An example of a well balanced webpage showing the benefits of proper layout and execution. ||
 * [[image:http://www.rocketface.com/images/nofocus_webpage_icon.gif width="64" height="46" align="left" caption="Webpage Focal Point" link="http://www.rocketface.com/organize_website/focal_point.html"]] || [|**3) Focal Point**] - Creating a central point of focus on your webpage to improve its balance and capture the attention of your visitors. ||
 * [[image:http://www.rocketface.com/images/hotspots_icon.gif width="64" height="46" align="left" caption="Webpage Hotspots" link="http://www.rocketface.com/organize_website/webpage_hotspots.html"]] || [|**4) Webpage Hotspots**] - The importance of certain areas of your webpages and how to exploit them to improve visitor awareness. ||

Websites for templates, flash builders, and inspiration [] [] [] [] [] []

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